Marketing Management

JKPSC Assistant Professor (Commerce) · Commerce · 48 practice questions with answers and explanations: 15 Easy, 33 Medium, 0 Hard.

Sample questions

Sample Easy question 1

Sales promotion includes:

  1. Discounts, coupons and free samples
  2. Press releases
  3. Newspaper advertising only
  4. Television advertising only
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Answer: A. It gives short-term incentives.

Sample Easy question 2

The buying decision process starts with:

  1. Purchase
  2. Post-purchase behaviour
  3. Need recognition
  4. Evaluation of alternatives
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Answer: C. Information search follows.

Sample Easy question 3

The four Ps of marketing are product, price, place and:

  1. Production
  2. People
  3. Profit
  4. Promotion
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Answer: D. Also called the marketing mix.

Sample Medium question 4

Direct marketing communicates:

  1. Directly with chosen consumers to get a response
  2. Through mass media only
  3. Through retail shops only
  4. Through trade fairs only
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Answer: A. Telemarketing and direct mail are examples.

Sample Medium question 5

Global marketing means:

  1. Selling in one country only
  2. Marketing across world markets with a coordinated strategy
  3. Local marketing only
  4. Exporting only
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Answer: B. It balances standardisation with local adaptation.

Sample Medium question 6

The product life cycle has stages of introduction, growth, maturity and:

  1. Decline
  2. Collapse
  3. Closure
  4. Revival
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Answer: A. Sales and profits fall in the final stage.

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